Inbound Marketing Assistant

If you have trouble adjusting to change, you may have problems with the internet, because the overall beta mode of everything online is nothing if not subject to change.

Sometimes I fear that my clients’ patience will give out. We set up some app or site and then the rules shift.

I wonder how anyone who doesn’t study the internet in depth can understand what’s going on, much less trust any of it. When you are there everyday, the pieces fit together; but if you check in only sporadically, it must seem a crazy tangle of nonsense. How can you keep up with all the changes?

This is why the person you select as consultant for your business needs online must be someone you deeply trust. As with your broker, your lawyer, or your doctor, you may at times trust them to take actions on your behalf whether or not you completely understand the rationale. You’re too busy to stay on top of all that: you trust your advisor to handle it.

Look for technical and communications expertise in an inbound marketing consultant; but far more important is to know the person sincerely has only your best interests at heart.