How I decide who to follow on Twitter.
- Does the email notification I receive from Twitter show a person or a business? If a business, is there any compelling reason to follow?
- Has the person tweeted very much, or is s/he at just a couple tweets so far? If you’re not already out there with your content, I’ll probably decline.
- Do you have 73 thousand follows and 3 followers? No thanks.
- When and if I click through to your Twitter page, do you have name, location, website, and description reasonably filled out? Good, because if any of these are missing, it’s a nix.
- Is the look of your Twitter page repulsive in any way? Forget it.
- Do you tweet nothing but one-liners from motivation coaches and Ghandi? Oh, please.
- Do you duplicate the same tweet over and over? It’s just not worth it.
- If, when I look at your profile page, I don’t understand a single tweet, you’re outta here.
Is all this harsh, in your estimation? You bet it is. With auto-following programs polluting the process and spammy laziness a human condition (it seems), you can’t mess around. Be selective in your social media liaisons. Life’s too short for misalliances.