What is Social Media, Really?

Posted January 20th, 2012 by admin and filed in Communications, social media
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Sometimes I wonder if the term, social media is a misnomer. When I first encountered it, I thought the label sounded frivolous. According to Wikipedia, ”Businesses may refer to social media as consumer-generated media (CGM).”

Many of us used to suffer under the delusion that SM was expressly not about business, it was where we could ‘be ourselves’ and ‘share with friends.’  But that was far more hype than truth. For one thing, you have to be guarded about everything you say online, lest it come back to haunt you. And for another, sharing with ‘friends’ is now cast in terms of power and influence instead of giving and receiving with care.

SM is about consumers more than friends.  It’s a way to supply business with data, proof, and connection. With print processes impossibly expensive on every level, without SM, business could no longer market or communicate.

Before you attack such statements, understand that this is not a bad thing. I’m not saying that we’ve simply been manipulated by evil corporations. I am saying we agreed to take responsibility for making our world. We entered into dialog with not only business but one another. Social media is about social re-organization.