In my virtual assistant business, I find it is most satisfying to work with business owners/managers or entrepreneurs who know what they want, and can articulate it clearly. People who haven’t defined their needs do not know what to ask for, and we often end up at an impasse.
It’s the same with social media. If you don’t know what you want from it, the results are likely to be unsatisfactory.
Though it may seem contradictory, I suggest this: forget about social media and think about what you need to make your business more efficient and profitable.
• What tools would help? I bet there’s software you can find that will fill the bill.
• What market share are you missing out on? You can tap into it online.
• What skills do you need in partners to advance the scope of your business? Find perfect matches on the internet.
Surely ‘social media’ is an inadequate label for the manifold uses of internet resources in commerce. There are traditional ads (Google AdWords, banners, and the like) and social networks; but also tools, inspiration, education, guidance, and a host of other opportunities.
When planning internet strategies, consider what you want before you seek solutions.