What can the web profit you?

Posted May 15th, 2010 by admin and filed in Branding, social media
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What can the web profit you? Only your hairdresser knows for sure!

Yes, this is a cute reference to an ancient tv ad that conferred new sophistication on American women. Are you old enough to remember? Women were offered a hair coloring so true-to-life as to fool your best friend.

This was power!

What web plan is so efficient that even your best friend thinks you do it by magic? Who has the ultimate formula for online success?

I’ve written elsewhere about the growing ties between business and art. A company’s web plan is as much a work of art as it is a roadmap.

What an audacious statement. How can art and roadmaps intersect?


That’s the challenge. No use tiptoeing around. Inbound marketing and social media combine opposites in a new way. Personal and professional. Service and sales. Giving and getting. Sharing and listening. Art and roadmaps.

Anyhow, the thing about art is that it exists in its specificity, not its generality. So; business + art means commerce that thrives on eccentricity rather than generality. Because the market is that diverse, the long tail works, provided communications are global.

Simply, the web is what you make it.