Facebook’s grabbing all the headlines these days, but let’s talk about Twitter for a minute. FB is mundane, but Twitter is divine.
Dan Schawbel tweeted yesterday: “In order from highest to lowest conversion rate: Email > Blog > LinkedIn > Facebook > Twitter.”
Odd that the service is often seen as the underdog. Not so many members, not such fabulous return. In there, but trailing behind.
First thing every day, I check my emails, the news, and Twitter, in that order. BUT (true confessions time) I very seldom do original tweets. I react, retweet, even post links. But you won’t read much that’s just me. Why is that?
The simple truth is that I haven’t gotten past the awesomeness of everyone else’s updates. I’m still thrilled with the experience of just going to my tweetdeck and seeing what people are up to.
I tweet quite a bit on behalf of clients. I know how to use the tool as information exchange. But how to use it to express ME? Gee, I’m just not there yet.
It’s okay to take your time getting to know your options in online inbound marketing. It’s a relationship, after all. Not created in a day.