Twice today I read the statement that YouTube is the second most used search engine next to Google.
On the web, there is just one ultimate rule: the search engines have to be able to find you.
Imagine being a book in a library that somehow did not get cataloged. It’s a huge library, with a few million books. That un-cataloged volume is lost forever. Apply the same logic in the context of the web, on a scale that dwarfs a library. You can see that cataloging, tagging, keywords begin to make sense. Yes, it’s important to create awesome content, but it’s even more important to label it properly. Without the appropriate tags, you’re a hair in a haystack.
But all that amounts to nothing more than the same drivel I always perpetuate to keep me from admitting that making videos is absolutely the next thing I must do in my education about social media. I need to do it and quit just talking about it. Write a script, practice, get the lighting right. It’s not rocket science.
Why do I so often avoid doing the one thing that would really make a difference?
Look out, peeps. Video could happen.