I help people, in my business, who I meet online, and also some folk from local networking meetings.
It’s a wide range of savvy. While the local peeps are bright and energetic as anyone, they’re not necessarily well-versed in the internet.
On one hand, there are the online entrepreneurs; and then on the other hand are the mostly brick-and-mortar business owners who keep society as we know it afloat.
Local people tend to be suspicious of social media evangelism. We inbound marketing freaks often don’t make a lot of sense as we attempt to relate the wonders of the internet universe in a 30 second elevator speech.
The digital pundits like to do the Moses bit, bringing down the New Marketing Laws. They like to threaten: anyone not conquering cyberspace right now is a loser!
Hogwash. Everyone needs to relax a little. Technology will serve our best interests if we remember it’s the means, not the end result.
When considering social media marketing, the first question is always, What end result am I seeking?
With your answer to this question firmly in mind, social media marketing begins to make sense. You’ll quickly find your level, and begin to see returns.