True confessions: I don’t have a Facebook Page for my business. Never have. The use of FB Pages, seems to me, is to provide a forum for fans to dialog amongst themselves and with the company. If your clientele aren’t likely to be enthusiastic about chatting with one another, why have a Page? It will just be a one-way conversation.
I also don’t have a YouTube account, but for a very different reason. I’d love to have a YouTube Channel, all gussied up and chock full of cool stuff. But then, I’d have to take the time to get a grip on making videos, creating a style and format, a list of topics, a logo, some music, la, la, la. Just ain’t happenin’. Yet.
Perhaps the ultimate confession is that though I have an account on Google+, I never ever go there. Oh, and it’s been maybe six months since I returned to Quora.
All this after more than four years in the online world. Shouldn’t I be more advanced, social media-wise? Talk about the hairdresser with messy hair …
Social media is creative self-expression. No one formula works for all. If you’re feeling forced to comply, explore other avenues.