Lately I’m wondering if social media is ever going to catch on locally. I’m jealous of people I follow on Twitter who are always exchanging tweets with neighbors and in-person friends. As a solopreneur, I enjoy connecting with folks from around the world, and do business with them often, but I long to connect with my fellows here at home, too.
Fact is, though Facebook is universally enjoyed for personal pleasure, I sense there are very few who blog or use Twitter or actively participate in LinkedIn. In other words, organizing to use the internet for business purposes seems to elude them.
Since I’ve been blogging for a long time, as well as attending local networking groups, and teaching classes at the community college about using social media for business, this lack of participation from the locals is hard not to take personally. How come they just don’t get it?
Social media is new and fairly complex. People who adopt new and complex things are rare. The force of inertia is not to be underestimated. Businesses here may not be flourishing, but their owners still prefer the status quo.
Sadly, I fear this describes most of the small biz world.