Tipped off by a savvy local business owner, I looked into QR the other day. If you’re not familiar with the technology, QR (Quick Response) is a barcode-like icon that can be ‘read’ by a smart phone, sending the visitor to a designated web page.
Home-bound geek that I am, I’m ignorant of most mobile technologies, which is why I missed the QR phenom. I don’t even own a smart phone. But it’s evident to me that the internet / real world interface that QR provides is more awesome than the average digital advance.
For the first time, with QR the brick and mortar street scene is blended seamlessly with internet data. A restaurant’s menus, specials, and reviews can be shown when the passerby scans a code affixed to the front window.
Or – how about this – your QR code printed on your business card lets the viewer instantly see your website, Facebook page, LinkedIn profile, or whatever you web page you want to show them.
Seems to me the QR function is a giant step to the future (though it’s been around since 1994, apparently!) Want a step-by-step tutorial? See this excellent video by my esteemed colleague, Janine Gregor.