Observing the fluctuations and unpredictability of social media can leave you breathless, dizzy, or entertained – according to personal tendencies.
We thought, a season or two ago, that Google+ was taking over the world. Many still anticipate that will happen. But look at that smooth operator, Pinterest, sneaking into everyone’s heart. Which platform, do you think, is more worthy of your time?
This article about Facebook’s failure as a storefront suggests a cloud over the whole idea of doing business via the SM giant. If customers are not, after all, interested in purchasing from FB … Gee, I guess, we have to use that platform for dialog and engagement outside sales. Still a difficult concept for so many to grasp.
Here’s another one: when QR Codes came on the scene, I was thrilled with its in-person, right now interface of public and website. But as this article shows, there’s a far better technology coming down the pike.
It’s a daily circus, complete with clowns and heroes. It’s in the same category as reading the news always was, except these powers closely affect our daily lives. But don’t panic; let it flow. Detached, slightly amused calm will serve you well online.