True confessions time. I really like Facebook a lot. It keeps me in touch with friends as never before. It supplies endless entertainment. It makes me feel as though I am part of a strong community.
Nonetheless, I must admit, if I only know you through business connections, I probably don’t want to be friends with you on Facebook.
Now, before you take offense, let me explain. Everyone uses social media tools in ways that best suit them. I love how my Facebook profile news tab is full of messages from people I’m personally connected to. I go there a couple times a week and drink deeply of the news from my near and dears. I post updates now and then, but much more often just read the messages from friends and enjoy the sense of well-being that comes from belonging.
That enjoyment would obviously be lost if I connected with anyone and everyone.
What’s more, I don’t have a Facebook Business Page. I build lots of them for clients, and they’re definitely useful for many. For me, for now, not so much.
In online inbound marketing, there are no standard processes. Every strategy is customized to the given business.