Continuing from previous posting on uses of Facebook for business, we can list various reasons you might return to visit a company’s Business Page, after you’ve Liked it:
- offer a testimonial;
- respond when XYZ Company asks you to respond;
- participate in a contest, drawing, or special event;
- you’re curious about what others have to say about XYZ Company;
- you want to share a personal story that’s relevant to XYZ Co.
While these motivations may be shoe-ins for larger companies, small and itty bizzes may doubt that they can garner significant numbers these ways.
However, this viewpoint is skewed: it assesses FB as an optional vehicle, as if it were one of many choices. But actually, it’s the whole banana. Like the phone, you don’t have a choice whether or not to use it. FB’s a unique and necessary tool, not a fashion statement.
If you offer your FB Business Page as a service, rather than as messaging from you, its use may become more clear. It’s there
- to receive testimonials;
- to listen to your market;
- to reward your market;
- to enlist your market in doing good things;
- to be transparent.