Inbound Marketing Assistant

We’re off to the beach for a couple days. It’s been a while. I talked to a friend yesterday about how you have to schedule off-time, creative-time, zone-out time. It’s not an indulgence, it’s part of being the best you can be.

I think it’s fascinating how often we can find focus by shifting focus. Do you have a question about anything? Ask it clearly, and then shift your attention elsewhere. Read a book, take a walk, watch a movie. More often than not, during these activities, answers to your questions will be forthcoming without further ado.

This principle is particularly applicable to blogging. There’s an ongoing tension between blogging as an honest expression of your involvement in a certain area, and blogging as something you owe to your readers without fail or lapse. It’s a professional journal as well as a public relations vehicle. So how do you consistently meet the demands of these extremes?

You keep your focus shifting. You give up control and let circumstances guide you. You watch, listen, and report, leaving your Self at home in bed. It doesn’t matter what you want to say: your testimony, your professional observation is the value you offer.