Climate-control your social media updates
I’m doing a mini-series on how to make your writing for online publication more attractive.
When something’s hot, in our lingo, it’s attractive; it draws attention. But like fire, it’s beautiful yet can also easily offend. So setting the dial to red-hot is not always in your best interest. The solution is a custom mix of hot and cold. All your internet updates operate on a hot/cold continuum.
(Note that dead center, exactly inbetween hot and cold, is where much writing lies, inert.)
In the effort to avoid middle of the road writing, decide the proper synthesis of hot and cold, and then write to the allowable extreme of hot. Here’s a sample tweet (the audience is internet marketers):
1. (Dead Center) Digging Ingram Hill on Pandora… Worth the $36 for the year just to hear music that’s not on the radio here!
2. (Cold) Ingram Hill via Pandora. Unusual radio fare. Glad I bought the subscription.
3. (Hot) Ingram Hill ecstasy. Kudos for playing non-mainstream stuff, Pandora! (Worth every penny of $36 a year).
4. (Best solution) Listening to Ingram Hill. Kudos for playing non-mainstream stuff, Pandora! (Worth every penny of $36 a year).
Make sense?
