Influence
It’s been two weeks since ThoughtLead recorded The Influencer Project, but I finally had the chance to tune it in today.
Fun concept, informative even if you already know a lot about inbound marketing, and worth the 60 minutes if you are interested in brand building. Sixty thought leaders are each given 60 seconds to share their best tip on “Increasing Your Digital Influence.” Their tips for online success are varied and challenging.
While the worn-out theme of “being helpful” was dominant, there were other, more exciting and exacting viewpoints as well. The resulting collection amounts to a pile of gold.
Amongst admonishments to
- be consistent,
- develop multiple streams of influence,
- use video
- create great content,
- and focus on a niche,
there are other voices speaking of larger meanings.
One said that we used to debate, and digital influence allows us to dialog, instead. We used to compete; now we can value and admire. We used to seek to prevail; now we seek to engage.
But the coolest came from Gretchen Rubin of The Happiness Project, who said, “self expression is the new entertainment.” Want to develop your influence digitally? Ask your peeps to express!
